It took only 63 minutes and 59 seconds for Alibaba's sales for its annual Singles’ Day shopping blitz to hit 100 billion yuan ($14.3 billion). The first billion yuan was spent in the first 68 seconds.外媒紧盯“双十一”数据
BBC：“双十一”开启，阿里巴巴销售强劲
CNN：阿里巴巴“双十一”销售额已突破240亿美元
石英：前20分钟，中国“双十一”就卖了近90亿美元
路透社：阿里巴巴“双十一”销售额9小时突破230亿《南华早报》更是在相关新闻页面实时更新淘宝交易额：
The Reuters news agency points out that $1 billion worth of goods sold in 1 minute and 8 seconds.BBC报道称，有分析师看了第一个小时的数据就知道，今年突破去年的成绩不在话下。
路透社指出每1分零8秒就有10亿美元的商品被卖掉。
"Based upon that first hour... I would be really surprised to not see it come in above $32bn," said Daniel Newman, technology analyst at Futurum Research.“黑五”5天加起来
Futurum Research公司的技术分析师丹尼尔·纽曼说：“根据第一个小时的情况来看，今年的成交额要是不过320亿美元（去年是308亿美元）就奇怪了。”
China's one-day festival of consumption is likely to eclipse Thanksgiving, Black Friday and Cyber Monday — combined, according to Adobe Analytics. The retail data tracking service estimates that the long US holiday shopping weekend this year will generate total retail sales of $29 billion — that would be less than the $30 billion produced in 2018 by China's Singles Day.外媒又酸了
Adobe Analytics分析称，中国“双十一”一天的销售额有可能让感恩节、黑色星期五、网络星期一加起来的数据都相形见绌。这家零售商数据跟踪服务机构预测，今年美国购物周将达到290亿美元的成交额，少于去年“双十一”的300亿美元成交额。
eclipse /klps/：使失色；使相形见绌；使丧失重要性
A recent survey from research firm Oliver Wyman found that buyers are expecting to spend nearly 10% more on Singles Day this year compared to 2018. That could be a sign of weakening growth, though. Last year, Alibaba reported a 27% uptick in Singles Day revenue.外媒专心针对中国的时候，就会“只见树木不见森林”，忘了经济增速放缓其实是全球趋势，以及对世界经济造成负面影响的贸易战，还是美国挑起的。
研究公司Oliver Wyman最新的一项调查发现，买家预计今年“双十一”将比去年多花10%。不过，这也可能是一种增长放缓的信号。去年，阿里巴巴成交额只增长了27%。
American companies are also getting in on the act. Nearly a quarter of US retailers plan to run promotions for Singles Day, according to Adobe, which surveyed more than 400 US retailers with annual sales in excess of $500,000.美国有线电视新闻网络（CNN）特别关注到了美国品牌在这次“双十一”活动中的表现，比如雅诗兰黛三周预售额就创纪录地达到了10亿元。
美国公司也跃跃欲试，想在购物节中分一杯羹。Adobe调查了400多家年销售额超50万美元的美国零售商，近1/4的零售商计划参与“光棍节”促销。
During Singles Day pre-sales, which kicked off three weeks ago, Estée Lauder (EL) raked in a record 1 billion yuan ($143 million) in pre-orders, Alibaba said on Sunday.为了方便美国小伙伴参与“双十一”剁手活动，外媒还贴心给出了打折指南。
Lazada will take part for the second consecutive year across its six markets which include Singapore, Malaysia, Thailand and the Philippines.阿里巴巴称，全球超过20万品牌、100万件新商品参与打折狂欢。
Over 200,000 domestic and international brands are expected to take part in this year's spree, with over 1 million new products to be put on sale, Alibaba said.亚马逊偷师“猫晚”
spree：狂欢
Singles' Day has also evolved from a day of massive sales to one that merges both consumption and entertainment.今年猫晚集齐了泰勒·斯威夫特、易烊千玺、李宇春、腾格尔、郎朗吉娜夫妇等明星，阵容可谓相当豪华。
“光棍”也已经从单纯的大型销售日变成了消费娱乐为一体的活动。
Since 2018, Amazon has taken a leaf out of Alibaba's playbook, throwing Prime Day concerts as part of the event line-up showcasing its services.安永大中华区数字业务部主管Benson直言，中国电商公司更懂客户心。
从2018年开始，亚马逊就从阿里巴巴的剧本上学了一招，举办会员日演唱会，作为展示服务品质活动的一部分。
"These (Chinese) e-commerce players have learned more about consumer demand for new and improved shopping experiences… such as excitement, gamification and entertainment (beyond) fulfilment of transaction needs," said Benson Ng, EY's Greater China digital advisory leader.电商领域竞争激烈
“这些中国电商公司更懂消费者对于全新、不断提升的购物体验的需求……比如满足交易需求之外，还要刺激、游戏化、娱乐化，”安永大中华区数字业务部主管Benson Ng如是说。
Alibaba continues to dominate the online shopping industry, but not without competition.老对手京东和后起之秀拼多多的实力不容小觑，电商领域竞争激烈。今年“双十一”活动期间，京东、拼多多等各家电商公司开启百亿补贴等各类促销活动，与阿里分庭抗争。
The company is facing stiff competition this year as smaller platforms including JD.com and Pinduoduo – the aggressively expanding upstart that's now encroaching on the market leaders' turf.购物一时爽，环保问题引担忧
今年，该公司面临着来自包括京东、拼多多在内的较小平台的激烈竞争，而气势汹汹的后起之秀拼多多正蚕食着市场巨头阿里的地盘。
Alibaba, stung by criticism it harmed the environment by shipping an estimated 1 billion packages in a single day — has enjoined its logistics arm Cainiao to set up recycling centers at 75,000 locations. It says it will also work with courier companies to pick up used boxes and wrapping.今年，你的手还好么？有多少个待收快递呢？
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