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本日小编为各人带来《思量保鲜积极与增值服务的生鲜电商供应链的调和与信息共享》入侵选择对信息共享的影响。
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本期推文阅读时长约莫5分钟，请您耐心阅读。
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Today the editor brings you "Coordination and Information Sharing in Fresh E-Commerce Supply Chains Considering Freshness Effort and Value-Added Services" The impact of invasion choice on information sharing.
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This tweet shows the effect of invasion choice on information sharing in the doctoral dissertation "Coordination and Information Sharing in Fresh E-commerce Supply Chains Considering Freshness Effort and Value-added Services" through the three sections of Thinking Maps, Intensive Readings, and Knowledge Supplementation, and invites readers to follow along with the editorial!
01 头脑导图
本次推文将先容此论文的入侵选择对信息共享的影响，头脑导图如下：
This tweet will describe the impact of invasive choices on information sharing for this paper, with the mind map below:
In this section the authors discuss the impact of supplier intrusion selection on information sharing strategies, the authors firstly divide the study scenarios into two, the first one is supplier with intrusion selection - labelling the with intrusion selection scenario as case O, and the second one is supplier with no intrusion selection - labelling the without intrusion selection scenario as case X. The two scenarios depend on the freshness elasticity, which has been mentioned in the previous chapters, as shown in the figure below:
Subsequently, the corresponding strategies are obtained by comparing the profit of shared information of fresh food e-commerce suppliers with the profit of no sharing of fresh food e-commerce suppliers under different intrusion costs. Firstly, when the intrusion cost is low, suppliers will not choose to intrude regardless of whether they have an intrusion option or not.
It can be seen from the figure that the information sharing decision of fresh food e-commerce companies under situation O and situation X is consistent, which indicates that the information sharing decision of fresh food e-commerce companies remains unchanged.
Secondly, when the invasion cost is medium and the competitive intensity is high and low, the fresh food e-commerce merchant will change to adopt information sharing. The solution method used is still the profit comparison under different intrusion costs, and it can be seen from the figure that the decisions in case O and case X are not exactly the same.
此中红框范围内生鲜电商的决定已经厘革，分析供应商的入侵选择会对生鲜电商的信息共享决定产生影响。
Where the decision of the fresh food e-commerce companies within the red box has changed, suggesting that the supplier's choice of invasion will have an impact on the fresh food e-commerce companies' information sharing decisions.
Meanwhile, the red box in the figure below shows that the supplier has an invasion option, and the fresh food e-commerce company's gain after choosing profit sharing is greater than the gain when there is no invasion option, which indicates that the change of information sharing strategy also helps fresh food e-commerce companies to obtain more profits.
Finally, when the intrusion cost is low, many critical points are obtained by calculation, in which the strategy of information sharing is related to the competitive intensity and freshess elasticity, and intrusion cost, and the results are shown below:
可以从下图红框中看到，在差别的环境下，生鲜电商会选择改变或不改变信息共享战略：
As can be seen in the red box in the figure below, there are different scenarios in which a fresh food e-commerce merchant would choose to change or not change its information sharing strategy:
In the meantime, it can be seen from the red box in the figure below that when the supplier has an intrusion option, the fresh food e-commerce company's strategy changes and the fresh food e-commerce company's profit becomes higher or lower, indicating that the change in the information sharing strategy may improve or harm the fresh food e-commerce company's profit. One interesting phenomenon found is that at b3<b<b4, the supplier's invasion choice prompts the fresh food e-commerce company to change from no information sharing to information sharing, and it also harms the fresh food e-commerce company's profit.
At the end of the chapter, the authors summarise the above figure and obtain a graph of information sharing strategy choices of fresh food e-commerce companies.
The article mentions information sharing, so what is information sharing in a supply chain and what is the role and purpose of information sharing?
Supply chain information sharing is the process of sharing information and data between participants in various segments of the supply chain. It involves the exchange and sharing of information between various participants in the supply chain such as suppliers, manufacturers, logistics service providers, retailers, and so on.
The purpose of supply chain information sharing is to improve the efficiency and reliability of the supply chain. By sharing information, participants in each link can coordinate and cooperate better, reduce information asymmetry and communication errors, and improve the accuracy and responsiveness of production planning. At the same time, supply chain information sharing can also help participants better predict market demand, optimise inventory management, and reduce inventory backlogs and stock-outs.
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